North East India’s Local Brand Namdapha Goodness Launched

Namdapha Goodness is a local brand from North East India. It is an initiative of North Eastern Region Community Resource Management Society (NERCRMS). NERCRMS, Meghalaya in collaboration with Changlang Community Resource Management Society (CCRMS), Arunachal Pradesh launched the local brand Namdapha Goodness in Changlang, Arunachal Pradesh on 22nd December, 2021. It was named after iconic Namdapha National Park located in the Changlang district of Arunachal Pradesh.

The North Eastern Region Community Resource Management Society (NERCRMS) is a registered society under the aegis of North Eastern Council (NEC) and Ministry of Development of North Eastern Region (DoNER), Govt. of India.

NERCRMS is a livelihood and rural development project aimed to transform the lives of the poor and marginalized tribal families in North East India. The society operates in four states viz: Arunachal Pradesh (Changlang, Tirap and Longding district), Assam (Karbi Anglong and Dima Hasao district), Manipur (Ukhrul and Senapati district) and Meghalaya (West Garo Hills and West Khasi Hills district).

The Namdhapha Goodness is an initiative to boost the sale of locally produced goods of the community based organizations members. It is aimed to improve the socio-economic condition of the rural populace and to generate sustainable employment opportunities among the village communities and unemployed youths through the manufacturing, marketing and distribution related activities.

Initially,  a variety of products including edibles such as banana chips; spices such as ginger and turmeric powder, bakery items, locally spun clothes and sanitary napkins is being marketed under the brand. The products are distributed through a chain of local shops, village huts and marts of NABARD marts and private entrepreneurs.

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